Who Should Attend?

This is an event tailored to Building Service Contractor firms, with executive education, insights and networking to help you see the trends that will impact the industry, understand the challenges that your customers face and prepare your organization for changes needed.

  • Owners
  • CEO
  • COO
  • Divisional Leadership
  • Managing Directors

Global Executive Summit Press Release


The premier event for executives of the world’s leading Building Service Contracting firms will be hosted by the World Federation of Building Service contractors in conjunction with the CMS Tradeshow in Berlin. This powerful one-day event will provide insights, training and networking in addition to the hundreds of vendors showcasing the latest technology at the CMS Trade Show.

The program will include sessions covering Leadership in the Digital Age, Industry Transition, Artificial Intelligence, Digital Readiness and Digital Business Opportunities for the Building Service Contracting industry. The format of the program will be a mix of lecture, case study exercises, industry panels and ample time for networking with fellow leaders from around the world.

Dress Code
Attire for all events is Business Casual
For men: Dress slacks and a suit coat
For women: Dress slacks or a skirt

Thursday, September 26

All Day

CMS Trade Show

Global Executive Summit attendees will enjoy access to CMS Berlin, the international trade show for cleaning systems and infrastructure services. CMS Berlin provides an ideal platform for new contacts, corporate image building and potential business deals in the international cleaning market.

In order to access the CMS Tradeshow Floor you MUST order AND print your ticket ahead of time. Instructions for printing your ticket will be provided via email to registered attendees. If you have any difficulty accessing your ticket, please reach out to mturckes@wfbsc.org.

18:00 - 21:00

Executive Welcome Dinner

Meet fellow attendee and world leaders in building service contracting at the opening dinner for this first of its kind event.

Restaurant Refugium
Gendarmenmarkt 5
10117 Berlin

Friday, September 27

8:00 - 8:30

Welcome and Introduction

The Marshall-Haus (All Sessions)
Messe Berlin
Messedamm 22, 14055 
Berlin, Germany
Click here to access a map

8:30 - 9:15

Industry Transitions

Every company has to navigate S-curves to be successful. For example, the automobile industry is navigating s-curve shifts to electric, driverless cars, and on-demand cars/car sharing.

9:15 - 10:00

Group case study and exercise

The building services industry is going through some interesting s-curve shifts because of digitalization, including the development of new business models. We will have participants develop the s-curves for the industry and debrief.

10:00 - 10:30

Networking break

10:30 - 11:45

Artificial Intelligence

Exercise on Implications for the Industry

11:45 - 12:00


12:00 - 13:00

Digital Readiness

Agility, hyperawareness, informed decision making, fast execution. Discussion on what is needed in Leadership for the Digital Age. Discussion of survey results.

13:00 - 14:00


14:00 - 15:00

Industry Leader Panel

Executives from the leading building service contractor firms share examples of how they are thinking about and reacting to Organization Design for Digitalization, Impact of Big Data and Analytics on service delivery and more.


  • Markus Asch, Deputy CEO & Deputy Chairman of the Board of Management , Alfred K√§rcher SE & Co. KG, Germany
  • Claude Bigras, CEO, GDI Integrated Facility Services Inc, Canada
  • Nathalie Doobin, Owner & CEO, Harvard Services Group, Inc, United States 
  • Ton Goedmakers, Owner & Board of Directors Vebego International B.V., Netherlands
  • Christian Kloevekorn, COO/CSO, Gegenbauer Holding SE & Co. KG, Germany

15:00 - 15:15


15:15 - 16:30

Digital Business Opportunities for BSCs

Exploration of opportunities resulting from Digitalization and VUCA world trends

16:30 - 17:00

Closing and wrap-up

Registration includes access to the CMS Trade Show. CMS Berlin is the international trade show for cleaning systems and infrastructure services and provides an ideal platform for new contacts, corporate image building and potential business deals in the international cleaning market.

Professor Goutam Challagalla
PhD in Business Administration, University of Texas at Austin

Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monitor Group, a strategy and marketing consulting company. His teaching, consulting, and research focuses on strategy, business-to-business marketing, marketing management, pricing, sales management, distribution channels, and service excellence. At IMD, he is program Director of Strategic Marketing in Action (SMA) and provides several custom programs. In addition, he runs an annual event for Chief Marketing Officers, which is attended by the CMOs of firms across Europe.

He has worked with clients in a variety of industries including life sciences, agribusiness, technology/semi-conductors, manufacturing and chemicals industries, telecom, health care, and professional services firms. The companies he has worked with include 3M, Accenture, Acuity Brands Limited, AGCO, Applied Materials, AT&T, AXA, Cargill, Cargotec, Endress and Hauser, Ernst and Young, GE, Gea, HSBC, IBM, Illinois Tool Works, Kone, McKinsey, Novo Nordisk, Prudential, RHR International, Simtrex Corp, Tetra Pak, thyssenkrupp, Turner Broadcasting, and UPS. He worked with these clients on issues such as strategy diagnosis, strategy formulation and implementation, marketing strategy, go-to-market channel design, marketing implementation, pricing, and sales effectiveness.

His research has been published in top marketing and management journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, and the Journal of Applied Psychology. He is a recipient of the Outstanding Dissertation Award at UT-Austin, the Decision Sciences Institute's best paper award, American Marketing Association's best Services Paper award, and the Maynard Award, which is given to the best paper in the Journal of Marketing (2015). He has won the E. Roe Stamps Excellence in Teaching Award and the Core MBA Professor Teaching Award at Georgia Tech. He serves on the editorial review board of the Journal of Marketing and Journal of Personal Selling and Sales Management.

Professor Challagalla's undergraduate degree is from Osmania University in Hyderabad, India. His MBA is from Arizona State University and his Ph.D. is from the University of Texas in Austin.

About IMBD
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Digital Business Transformation at IMD
The DBT Center combines Cisco's leadership in the Internet of Everything with IMD's expertise in developing global leaders, focusing on the organizational change required for digital transformation. As a top-ranked business school, IMD has a flexible, effective approach to real-world executive education and applied research. Cisco has the technical expertise and open innovation approach that can help executives generate practical insights to succeed in today's fast-moving competitive marketplace.